Charlotte Pooley

URBAN RHINO

— PROJECT

Brand Refresh


— ROLE

Creative Thinking

Graphic Design

Motion Design

Web Design


Urban Rhino are a good gin, doing good; with each sale contributing to rhino conservation in South Africa. They needed a brand refresh to reflect the modern, environmentally conscious gin drinker.


I created a range of initial designs based on the effect the customers would have on rhino conservation.


We landed on a design and produced a range creative content, where I worked on brand guidelines, packaging, social media and web design.


Software used: Illustrator, Photoshop, After Effects, XD

Brand Guidelines