Charlotte Pooley

RedCompass Labs


— PROJECT

Brand Refresh


— ROLE

Creative Thinking

Graphic Design

Branding

Animation


RedCompass Labs are a global leader in payments modernisation, in need of a brand refresh aimed at aligning their identity with their mission to "enable good payments and help stop the bad".


Using the messaging "every payment tells a story" and elements from the existing logo, I developed a range of initial ideas and how they could be applied across social media, brochures and websites.


After a route was finalised I worked on guidelines and social media as well as a short video showcasing the work.


Software used: Illustrator, InDesign, After Effects, Figma

— PROJECT

The Last Consultant


— ROLE

Artworking

AI Prompting


RedCompass Labs published a range of reports about the use of AI changing the way people work and the amount of consultants needed. The Last Consultant campaign explores how AI agents can do many roles far quicker with only a small amount of consultants needed to oversee the AI agents, changing how banks will need to behave to keep up with developing technology.


With the focus being AI, I used AI to develop visuals for this campaign, exploring how we can use a mixture of AI generated images and Photoshop to create more accurate visuals than using either of these exclusively.


Software used: Photoshop, Adobe Firefly