— ROLE

Brand Refresh

— ROLE

Creative Thinking

Graphic Design

Motion Design

Web Design

Family Fund Business Services is a fulfilment service working with charities, housing providers, local authorities distributing practical support to people in need, with profits going to charity Family Fund.

They needed a brand refresh, to differentiate the two companies whilst still highlighting the partnership. I explored potential names related to their services and logos using existing colours as a link to the charity. Once they decided to use the acronym of their existing name, I developed a range of routes including animated logos, home pages, brochure covers and uniform ideas.

Software used: Illustrator, After Effects, Photoshop